Bo’s Coffee president and founder Steve Benitez said he has been encouraging the local franchisee to expand in the region, considering the positive performance of existing stores in the regional capital, Ormoc City in western Leyte, and Calbayog City in Samar.
“I really encourage
him because we need to bring that positive feeling to Tacloban on that very
difficult time and I am happy to say that Bo’s had played a small part to bring
that vibe back to the city,” Benitez said on Monday.
The coffee shop’s
franchisee, Wilson Uy, said up for opening are stores at Tacloban Airport’s
departure area and near the government center in Palo town, adding to the
existing four branches in the region.
The biggest of the
four branches, which is also the biggest in the country with 120 seats, is
located at the newly-opened shop along Imelda Veteranos St.
The continuing
expansion of Bo’s Coffee operation in Eastern Visayas, especially in Tacloban,
shows that the local economy is getting more vibrant, which makes it good for
business expansion and investment, said Uy.
Benitez said
operating in the region also shows the resiliency of their business, which
suffered major losses when Super Typhoon Yolanda struck the city on Nov. 8,
2013.
“Four months after
Yolanda, Bo’s Coffee was able to operate, providing people of Tacloban. Members
of the international community who were helping in the rehabilitation
activities came to taste coffee products traditionally produced by Filipinos,”
he added.
Founded in 1996 in
Cebu City, the coffee shop is one of the top companies that source their coffee
beans from Filipino farmers -- from the highlands of Sagada, Bukidnon, Benguet,
Mt. Apo, Mt. Kitanglad, and Mt. Matutum in South Cotabato. (RTA/PNA)
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