Media tapped to help promote AmBisyon Natin 2040

TACLOBAN CITY Jan. 1  -- The National Economic and Development Authority (NEDA) regional office here urged media persons in Eastern Visayas to help in the promotion of AmBisyon Natin 2040, which represents the vision and aspirations of the Filipino people for themselves and for the country in the next 25 years.

NEDA Regional Director Bonifacio Uy said people should always be reminded of their own aspirations and urged them to work with the government to achieve the long-term vision of a better living condition.

“NEDA and the Regional Development Council believe of the media’s power in advancing the development efforts aligned with the vision of Filipinos in the next 25 years,” Uy said in a recent year-end gathering of journalists here.

The official emphasized the important role of their partnership with the media as marketing arm in disseminating information and government policies.

“We understand the significance of media in attaining progress by shaping public perception, thereby, putting plans into concrete actions,” Uy said.

To help map out communication plans, the NEDA regional office hired staff with communication backgrounds and listed a broadcaster and officials from the Philippine Information Agency as members of the region’s highest policy-making body.

AmBisyon Natin 2040 is the result of a long-term visioning process that began in 2015. More than 300 citizens participated in focus group discussions and close to 10,000 answered the national survey, according to NEDA.

Technical studies were prepared to identify strategic options for realizing the vision articulated by citizens.

The exercise benefitted from the guidance of an Advisory Committee composed of the government, private sector, academe, and civil society.

Under the vision, all Filipinos by 2040 will enjoy a stable and comfortable lifestyle, secured in the knowledge that each one has enough for their daily needs and unexpected expenses, plan and prepare for their own and their children’s future.

The blueprint's goal is for Filipino families to live together in a place of their own, and have the freedom to go where they desire, protected and enabled by a clean, efficient, and fair government. (SQM/PNA)