Wednesday, September 27, 2017

Eastern Visayas fair in Manila eyes P16.5-M sales

TACLOBAN CITY, Sept. 27 -- The Department of Trade and Industry (DTI) is eyeing to generate at least PHP16.5 million income from the upcoming Bahandi Regional Trade Fair, showcasing the best of Eastern Visayas at SM Megamall in Mandaluyong City.

A total of 125 micro-small and medium enterprises (MSMEs) from the region’s six provinces will take part in the 20th trade fair on October 4 to 8.

 “Since they have been informed late last year, we can expect producers to be more improved and prepared. They were trained on how to enhance their products and negotiate with buyers,” said DTI Regional Director Cynthia Nierras in an interview Wednesday.

Among the products up for display are lechon (roasted pig), tuba (coconut wine), tahong (mussel) crackers, turmeric tea, moron (sticky rice with chocolate), sweet potato chips, chocolate tablets, dried squids, woven mats, coco shells, and fashion accessories.

“This is like a market testing for the products and a marketing search for producers.  Some of their products are making a lot of impressions even in the international market,” Nierras added.

The fair, themed “Breaking grounds for Borderless Markets”, will also highlight the continuing recovery of the region from the 2013 super typhoon.

Bahandi, the local term for wealth, is being organized by the DTI in partnership with the Regional Development Council, Department of Tourism, Tacloban Entrepreneurs Associated Marketing Cooperative, Great Women Project, and SM Megamall. (SQM/PNA)


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