Sunday, May 29, 2016

Max's Group offers new partnerships with local agri-biz

PALOMPON, Leyte, May 28 (PNA) – The Max’s Group Inc. (MGI) welcomes business opportunities and partnerships with the local agriculture industry here by buying locally produced products used in their restaurant chain nationwide.

During the 6th Eastern Visayas Regional Business Conference hosted by the Palompon Chamber of Commerce and Industry on Thursday, MGU Director Carlyn Salud said that they are buying locally-sourced farm products; however, challenges always lie in the supply chain.

“We cannot seem to have enough supply locally, that is why we are encouraging farmers to grow the products and we are ready to buy them,” Salud said.

The homegrown fastfood conglomerate buys 76 metric tons of vegetables every month for all its restaurants.

Also, they consume at least 10 tons of bell peppers a month and 20 tons of ubod or heart of palm.

“We would like local farmers to massively grow bell peppers, these we consume in tons. But there is always the problems of sustainable supply, as the produce is not even enough for local consumption.

Salud otherwise expressed interest during the conference to get their supply of “danggit” from Palompon, which they presently source in Cebu. Danggit is a salted, sun-dried rabbitfish (a.k.a. spinefoot), which are abundant and native to the island’s shallower waters.

The company has a network of over 500 stores in the Philippines and more than 30 international stores in Canada, the US and Middle East.  Its roster of restaurants include Max’s pancake house, yellow cab, Krispy Kreme, and jamba juice, among others.

This year’s Eastern Visayas regional business conference pushed for rebuilding the region through agro–tourism projects seen to benefit both sectors of agriculture and tourism by boosting the region’s economy through the improvement of income and potential economic viability of small farmers in rural communities.

Bringing in tourism is seen to enhance the agriculture industry in the region and growth of locally produced farm products. (PNA)
RMA/SQM/AHLETTE C. REYES/egr


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